Ian Hughes

My Background

Over more than 20 years, I’ve sat in nearly every seat at the marketing table.

I spent the first part of my career running marketing teams for private, public, and PE-backed companies where I led pipeline, performance, and funnel transformation.

Over the past decade, I built and ran a digital marketing agency—Boston Growth Marketing— helping early-stage startups find product-market fit and scale their growth engines.

I’ve worked with seed-stage founders who need a GTM plan, and with private equity operators focused on pipeline expansion. In both cases, the story is the same: the company isn’t growing the way it should, and no one has time or sometimes, the expertise, to figure out why.

That’s where I come in.

Why Work With Me?

  • Strategic clarity without the noise: I don’t bring generic frameworks—I bring context, data, and recommendations that make sense for your team right now.

  • Execution muscle, not just advice: I lead the work personally—and when we need it, I tap the execution power of my team at Boston Growth Marketing to get things done fast.

  • Low ego, high impact: I work best with smart operators who want a real partner, not a slick presentation.

Let’s Talk

Interested in working together? Tell me about your GTM gaps and I’ll follow up shortly.