Ian Hughes
My Background
Over more than 20 years, I’ve sat in nearly every seat at the marketing table.
I spent the first part of my career running marketing teams for private, public, and PE-backed companies where I led pipeline, performance, and funnel transformation.
Over the past decade, I built and ran a digital marketing agency—Boston Growth Marketing— helping early-stage startups find product-market fit and scale their growth engines.
I’ve worked with seed-stage founders who need a GTM plan, and with private equity operators focused on pipeline expansion. In both cases, the story is the same: the company isn’t growing the way it should, and no one has time or sometimes, the expertise, to figure out why.
That’s where I come in.
Why Work With Me?
Strategic clarity without the noise: I don’t bring generic frameworks—I bring context, data, and recommendations that make sense for your team right now.
Execution muscle, not just advice: I lead the work personally—and when we need it, I tap the execution power of my team at Boston Growth Marketing to get things done fast.
Low ego, high impact: I work best with smart operators who want a real partner, not a slick presentation.
Let’s Talk
Interested in working together? Tell me about your GTM gaps and I’ll follow up shortly.